The winner of the intelligence age should be you.

The goal of most AI companies is to automate everyone with a single AI model for every task. But top-down automation will leave few winners; central planning has never worked out for anyone but the central planners. If that’s the path we take, the incentives for states and companies to care about people will collapse. You will matter less.

But there’s another way. The best performing systems on Earth are those that empower people bottom-up, enabling individuals with different goals to compete and cooperate to achieve something greater.

You should be the one sculpting, managing, and controlling the tools that help you work—and the fruits of your labor should flow to you.

That’s why today, we announce Workshop Labs.

We’re building the technology to train billions of models, one for each person. Just like every workshop has different tools and builds something different, everyone’s model will have different skills and purposes. Your model will follow your lead, embedded with your judgement and taste. It will be aligned to your goals and values, so it understands your interests and can advance them. Your model and your data will be verifiably private—even from us—so that they can never be used to replace you.

It will work like you, with you, for you.

We’re betting that tacit and local knowledge will be a bottleneck to AI, especially for qualitative work. This presents an opportunity to help you win and maintain your relevance through the coming AI transition. By distilling your knowledge and skills into a model only you control, we can build a personal data moat for you and expand your ability to create.

The tools that keep people in the economy as AI races forward will be the most in-demand products in history. The engineering challenges are some of the toughest of our time, and will need to be solved quickly. And the stakes couldn’t be higher: if we move fast enough, we could meaningfully shift the trajectory of the future towards humans.

But fundamentally, we’re doing this because we believe in people. We believe in the universal American Dream. We believe that, no matter what technology may exist, you should have the opportunity to work hard and shape the world in the process.

Nearly the entire AI industry has bet against you, rushing to automate you out of the picture.

Not us. We’re betting on you.

Advised by experts with senior experience at Anthropic, Google DeepMind, and UK AISI.

Backed by Character Capital, OVO Fund, Cosmos Holdings, Brad Burnham, Juniper Ventures, Seldon Lab, Matt McIlwain, and angels at Anthropic and Apollo Research.